👋🏻 Orientation to the High-leverage Content Program: Start here!
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Welcome! What you'll learn and accomplish here. (9:12)
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You're invited to the HLC Facebook Group!
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Why the High-leverage Content System works! (Orientation) (10:17)
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How the High-leverage Content System works (Orientation) (33:02)
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What Results to Expect + Report (+BONUSES! 🎉) // How to Know if Your Content is Working (Orientation) (21:19)
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🛠 -- Make your copy of the "HLC Publishing Commitment + Plan" document (1:29)
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Commit to your publishing cadence + target Milestone dates (8:32)
📐 Strategize & Plan your 4 types of EXPERTISE-focused content
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Overview of this chapter: How it's organized (4:27)
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🛠 -- Make your copy of the HLC Strategy & Planning Workbook (0:44)
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Choose your offer & clarify your basics. (14:00)
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ChatGPT Basics for Content Strategy & Planning 📐 (15:06)
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Solving Problems (Strategize & Plan) (29:16)
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🛠 -- How to Use the HLC “Score & Select” Worksheet & Method (16:33)
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🛠 -- How to use the High-leverage Content Plan tracker sheet (4:02)
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Common Topic Pitfalls & How to Avoid Them (16:33)
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Goals & Aspirations (Strategize & Plan) (23:13)
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Busting Myths (Strategize & Plan) (13:51)
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Fixing Mistakes (Strategize & Plan) (7:07)
📐 Strategize & Plan: Helpful Lessons
📐 Strategize & Plan your 5 types of CONVERSION-focused content
👩🏻💻 Create Your Content: Prep Steps
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Overview of the Creation Chapters (10:04)
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🛠 -- Make your copy of the HLC Strategic Content Outlines (1:02)
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🛠 -- Make your copy of the HLC Thought Leadership Checklist (0:30)
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Set up your Google Drive HLC folder (4:34)
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Learn the HLC 4-Step Light & Logical Writing Process! (21:44)
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Optional Lesson: Modifying the 4-Step Process if Your Long-Form Format is Audio or Video (9:52)
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Identify what CTAs you'll use for your blog posts (13:58)
👩🏻💻 Create Your Content: The HLC Anti-Perfectionism Protocol
👩🏻💻 Create Your Content: Put the Process to Work + Write your HLC "Solving a Problem" Content Piece
👩🏻💻 Pitches + CTAs
👩🏻💻 Titles, Headings, and (Simple) Blog Formatting (Oh, my!)
👩🏻💻 Your Content Promotion Checklist
👩🏻💻 Create Your Content: Write your "Why Story" Content Piece
👩🏻💻 Create Your Content: EXPERTISE-focused content
👩🏻💻 Create Your Content: CONVERSION-focused content
🎉 Supplemental Lessons
🎉 Ask Jana: Real Questions + Answers about the HLC curriculum
🎉 Bonuses + Extras
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🎉 6 HLC Sales Email Templates (48:39)
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🎉 Guest Training: How to Give Talks That Get You Clients Every Time (Even if You Haven’t Spoken to Groups Before) (83:10)
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🎉 Guest Training: {LinkedIN} How to Use Blog Posts to Start DM Conversations That Lead to Clients (59:08)
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🎉 How to Choose a High-Converting Lead Magnet Topic (Guest Training)
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🎉 4 Strategies to Deliver Value Without "Giving It All Away for Free!" ;) (32:11)
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🎉 Jana's Summit Interview Archive (Extended Access for HLC Students)
