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High-leverage Content
ππ» Orientation to the High-leverage Content Program: Start here!
Welcome! What you'll learn and accomplish here. (8:07)
You're invited to the HLC Facebook Group!
Why the High-leverage Content System works! (Orientation) (10:20)
What Results to Expect + Report (+BONUSES! π) // How to Know if Your Content is Working (Orientation) (29:59)
How the High-leverage Content System works (Orientation) (36:52)
π -- Make your copy of the HLC Master "To-Do" Checklist (4:05)
Commit to your implementation timeline. (19:09)
π Strategize & Plan your 4 types of EXPERTISE-focused content
Overview of this chapter: How it's organized (4:27)
π -- Make your copy of the HLC Strategy & Planning Workbook (1:15)
Choose your offer & clarify your basics. (6:57)
How to get specific + create resonant content (even when you don't have a "niche.") (28:02)
4 Strategies to Deliver Value Without "Giving It All Away for Free!" ;) (32:11)
ChatGPT Basics for Content Strategy & Planning π (15:48)
Solving Problems (Strategize & Plan) (17:43)
π -- How to Use the HLC βScore & Selectβ Worksheet & Method (16:33)
π -- How to use the High-leverage Content Plan tracker sheet (6:36)
Goals & Aspirations (Strategize & Plan) (21:54)
Common Topic Pitfalls & How to Avoid Them (17:11)
Busting Myths (Strategize & Plan) (17:26)
Fixing Mistakes (Strategize & Plan) (7:07)
π Strategize & Plan your 5 types of CONVERSION-focused content
Your Why Story (Strategize & Plan) (9:42)
Framework or Process (Strategize & Plan) (23:36)
Showcase Results (Strategize & Plan) (8:45)
Offer Questions (Strategize & Plan) (12:37)
Counter Objections (Strategize & Plan) (12:29)
Finalizing your High-leverage Content Plan! (4:03)
π©π»βπ» Create Your Content: Prep Steps
Overview of the Creation Chapters (10:04)
π -- Make your copy of the HLC Strategic Content Outlines (1:02)
π -- Make your copy of the HLC Thought Leadership Checklist (0:30)
Set up your Google Drive HLC folder (4:34)
Learn the HLC 4-Step Light & Logical Writing Process! (21:44)
Optional Lesson: Modifying the 4-Step Process if Your Long-Form Format is Audio or Video (9:52)
π©π»βπ» Create Your Content: Put the Process to Work + Write your HLC "Solving a Problem" Content Piece
How to Use the 9 HLC Strategic Outlines (20:55)
Step 1: Outline (58:49)
Step 2: Draft (9:04)
Step 3: Flesh Out (151:13)
Step 4: Refine (48:00)
π©π»βπ» Titles, Headings, and (Simple) Blog Formatting (Oh, my!)
Choosing Your Blog Post Titles (14:01)
Considerations for Writing Blog Post Headings (12:53)
Blog Formatting - What Matters? (17:07)
π©π»βπ» Your Content Promotion Checklist
π -- Make your copy of the HLC Content Promo Checklist (0:40)
Customizing and Using the Promo Checklist (46:33)
π©π»βπ» Create Your Content: Write your "Why Story" Content Piece
Your Why Story (31:29)
π©π»βπ» Create Your Content: EXPERTISE-focused content
Goals & Desires (20:39)
Busting Myths (20:51)
Fixing Mistakes (26:17)
π©π»βπ» Create Your Content: CONVERSION-focused content
Framework or Signature Process (22:41)
Showcase Results (29:34)
Offer Questions (17:41)
Objections (30:30)
π Bonuses, Extras + Supplemental Trainings
π How to Use the 9-in-2 Pillars to Convert via Email + 6 HLC Sales Email Templates (48:39)
π How to Choose a High-Converting Lead Magnet Topic (Guest Training)
π Jana's Summit Interview Archive (Extended Access for HLC Students)
Teach online with
π -- Make your copy of the HLC Strategic Content Outlines
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