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High-leverage Content
ππ» Orientation to the High-leverage Content Program: Start here!
Welcome! What you'll learn and accomplish here. (8:07)
You're invited to the HLC Facebook Group!
Why the High-leverage Content System works! (Orientation) (10:20)
What Results to Expect + Report (+BONUSES! π) // How to Know if Your Content is Working (Orientation) (29:59)
How the High-leverage Content System works (Orientation) (36:52)
π -- Make your copy of the HLC Master "To-Do" Checklist (4:05)
Commit to your implementation timeline. (19:09)
π Strategize & Plan your 4 types of EXPERTISE-focused content
Overview of this chapter: How it's organized (4:27)
π -- Make your copy of the HLC Strategy & Planning Workbook (1:15)
Choose your offer & clarify your basics. (6:57)
How to get specific + create resonant content (even when you don't have a "niche.") (28:02)
4 Strategies to Deliver Value Without "Giving It All Away for Free!" ;) (32:11)
ChatGPT Basics for Content Strategy & Planning π (15:48)
Solving Problems (Strategize & Plan) (17:43)
π -- How to Use the HLC βScore & Selectβ Worksheet & Method (16:33)
π -- How to use the High-leverage Content Plan tracker sheet (6:36)
Goals & Aspirations (Strategize & Plan) (21:54)
Common Topic Pitfalls & How to Avoid Them (17:11)
Busting Myths (Strategize & Plan) (17:26)
Fixing Mistakes (Strategize & Plan) (7:07)
π Strategize & Plan your 5 types of CONVERSION-focused content
Your Why Story (Strategize & Plan) (9:42)
Framework or Process (Strategize & Plan) (23:36)
Showcase Results (Strategize & Plan) (8:45)
Offer Questions (Strategize & Plan) (12:37)
Counter Objections (Strategize & Plan) (12:29)
Finalizing your High-leverage Content Plan! (4:03)
π©π»βπ» Create Your Content: Prep Steps
Overview: Lessons, Resources & Tools in the "Creation" chapters (22:14)
π -- Make your copy of the HLC Strategic Content Outlines (2:21)
π -- Make your copy of the HLC Thought Leadership Checklist (1:22)
Set up your Google Drive HLC folder (5:26)
ChatGPT 101 for creating content (15:38)
Using the HLC Thought Leadership Checklist (7:59)
Here's what we're NOT doing in this course... ;) (4:48)
Here's what we ARE doing: 4 Steps for Creating Your Content the HLC Way (7:27)
π π₯ [Watch this if you're creating AUDIO or VIDEO content!] - Customizing the HLC creation process (18:34)
π©π»βπ» Create Your Content: Write your HLC "Solving a Problem" Content Piece
Step 1 - Outline (13:08)
Step 2 - Draft Using AI (40:28)
Steps 3 & 4 - "Over my shoulder" videos - Watch me flesh out & refine what we've drafted. (108:18)
π©π»βπ» Your Content Promotion Checklist
π -- Make your copy of the HLC Content Promo Checklist (0:40)
Customizing and Using the Promo Checklist (46:33)
π©π»βπ» Create Your Content: Write your "Why Story" Content Piece
Your Why Story (52:01)
π©π»βπ» Create Your Content: More AI Writing Techniques
Technique: Giving ChatGPT a writing sample (5:13)
Improving your writing - for clarity and readability (9:06)
Brilliant Titles & Headlines - Using ChatGPT (7:05)
Calls to Action - using ChatGPT (6:30)
Leveraging your Why story (2:44)
Using the words of your ideal audience (6:54)
Synonyms, Metaphors, Quotes (oh my!) (11:15)
π©π»βπ» Create Your Content: EXPERTISE-focused content
Goals & Aspirations (21:12)
Busting Myths (24:23)
Fixing Mistakes (27:53)
π©π»βπ» Create Your Content: CONVERSION-focused content
Framework or Process (42:30)
Showcase Results (31:55)
Offer Questions (41:07)
Counter Objections (39:01)
π Bonuses, Extras + Supplemental Trainings
π How to Use the 9-in-2 Pillars to Convert via Email + 6 HLC Sales Email Templates (48:39)
π How to Choose a High-Converting Lead Magnet Topic (Guest Training)
Jana's Summit Interview Archive (Extended Access for HLC Students)
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Synonyms, Metaphors, Quotes (oh my!)
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