[ Strategy 🧠] Chapter #1: Understanding the Strategy behind Pinterest Marketing
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Welcome! & What You Will Learn & Accomplish in the Course (8:40)
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3 Important Concepts - Approaching Pinterest as a Search Engine (6:15)
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2 Types of Customer Journeys *on Pinterest* (12:34)
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How to Leverage Pinterest Traffic (8:02)
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Examples of Content & Lead Magnets That Convert Traffic to Leads (5:21)
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Pinterest 101: How Users Search + Discover on Pinterest (12:25)
[ Strategy 🧠] Chapter #2: Walk-through Videos - The Anatomy of a Strategic Pinterest Profile
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Overview of An Optimized Profile & 7 Areas to Keyword (3:10)
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1. The Keyword-Optimized Profile Name (4:38)
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2. The Keyword-Optimized Bio / About Me Section (3:14)
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Tutorial: Where to Edit The Profile Name + Bio (1:17)
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3. The Keyword-Optimized Board Titles (2:46)
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4. The Keyword-Optimized Board Descriptions (2:03)
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Tutorial: Where to Edit Board Titles & Descriptions (0:25)
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5. The Keyword-Optimized Original Content Pin (OCP) Description (3:12)
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6. The Keyword-Optimized Original Content Pin (OCP) Title (1:02)
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7. Keyword-Optimized Pin Text Overlay (2:11)
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Overview of the *Visual* Optimization of Your Profile (7:37)
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A Few Other Tabs & Functions of The Pinterest Profile (5:12)
[ Take Action! 🎬 ] Chapter #3: Getting Started with *YOUR* Account!
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Getting Started - Overview (2:47)
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Should You Convert to a Business Account or Start a New One? (9:08)
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Tutorial: (Updated March 2021) How to Convert a Personal to a Business Account (2:02)
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UI Update (& a CAVEAT! ;) (3:59)
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Tutorial: How to Start a Brand New Business Account (3:12)
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Tutorial: Customizing Your Account's Settings (4:54)
[ Take Action! 🎬 ] Chapter #4: Claim Your Website & Enable Rich Pins
[ Take Action! 🎬 ] Chapter #5: Set Your Keyword Strategy & Do Your Keyword Research
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Overview: Keyword Research & Optimization (6:30)
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Step 1 - Brainstorm Possible Search Terms (9:12)
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Step 1 Guidance: Reaching "Problem Aware" & "Solution Aware" Audiences with Keywords (15:11)
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Step 2 - Use the Pinterest Search Bar to Research Words & Phrases (18:18)
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Using *Embedded* Guided Search Tiles in Your Keyword Research (4:32)
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MY SECRET WEAPON! 😉 Using the "ABC" Keyword Research Method (8:19)
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***Optional Lesson: Extra Places to Find Potential Keywords to Research (7:23)
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Step 3 - Choose Your Top (Primary) Keywords & Your Secondary Keywords (8:23)
[ Take Action! 🎬 ] Chapter #6: Keyword-optimize Your Profile Name & Bio
[ Take Action! 🎬 ] Chapter #7: Create Your Boards
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Overview: 7 Steps for Creating Your Boards (3:40)
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Step 1: Determine What Original Content You'll Pin First (12:47)
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Step 2: Select Your Board Topics and Determine Board Titles (12:29)
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Step 3: Create Your Boards in Pinterest (5:29)
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Step 4: Write Keyword-Optimized Board Descriptions (6:25)
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Step 5: "Seed" Your Boards By Pinning 10 Amazing Curated Pins (OPPs) to Each Board (4:58)
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(OPTIONAL!) Step 6: Create Your "Brand Board" (3:54)
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Step 7: Put Your Boards in a Logical Order (3:02)
[ Take Action! 🎬 ] Chapter #8-A: Prepare to Add Your Original Content Pins (OCPs)
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Intro to this Chapter! (6:28)
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The Anatomy of the Perfect "Standard" Pin! (9:34)
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REMINDER: Access 10 Pinterest-Optimized Canva Pin Templates in the BONUSES section below!
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OPTIONAL: Learn Canva Design Basics! (Canva Design School)
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Write Your Keyword-Optimized Pin Descriptions & Pin Titles (19:33)
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Supplemental: One More Technique for Writing Keyword-Optimized Pin Descriptions (8:54)
[ Take Action! 🎬 ] Chapter #8-B: Add Your Original Content Pins (OCPs)!
[ Strategy 🧠] Chapter #9: Canva Hacks for Creating Pinterest pins that POP!
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Intro to this Chapter! (4:45)
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Canva Hacks for Ensuring Your Text is Legible (8:48)
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Canva Hacks for the Messaging of Your Pins (13:40)
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Canva Hacks for Highlighting Calls to Action (CTAs) (7:54)
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Canva Hacks for Dangling Your Irresistible Freebie (8:55)
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Canva Hacks for Subtly Branding Your Pins (7:13)
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One Last Canva Hack (Maybe my Favorite!) (6:52)
[ Take Action 🎬 ] Chapter #10: Visually Optimize Your Profile - for Better Conversion!
Next Steps
Supplemental Chapter: A Look at Idea Pins 💡
Other Supplemental Materials
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Pinning Consistently: 2 Options for Regular Scheduling of Your Pins (14:14)
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Pinterest Analytics 1 - What Stats to Track (5:31)
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Updated 3/2021 - Pinterest Analytics 2 - Dashboard Overview & Where to Find Stats (8:14)
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Updated 3/2021 - Pinterest Analytics 3 - Top Pin & Top Board Stats (8:53)
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Pinterest Accounts Gain Traction Over Time... (What To Expect for Growth & Traffic) (7:15)
BONUSES! 🎉
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Access 10 Pinterest-Optimized Canva Pin Templates (Standard Pins!) (2:38)
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Training: 7 FREE (& Sortof Secret!) Tools for Creating Pins that Stop the Scroll (36:30)
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Access 15 FREE (and so elegant!) stock images from Stocklane.co
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ADVANCED! Guest Lecture: How to Cross-Promote / Leverage Your Social Media Presence to Grow Pinterest (12:18)
